I've owned and run small businesses since 1981.  When I started out I had a great idea but not a clue about marketing.  I quickly found out that the path to the poor house is littered with great, poorly marketed ideas.  Thus began my decades' long marketing education.

When I sold my last business several years ago (and retired early) I started setting up income producing websites.  And so began the next phase of my marketing education, applying those successful marketing principles to the Internet.  The basic principles have stayed the same but the rapid pace of Internet evolution means that Internet marketing applications have to be constantly evolving, as well.

It seems the old world of newspapers and yellow pages verses the new world of the Internet has hit a tipping point.   An Internet marketing strategy (not just a website) is becoming a must for all businesses large and small.  With that has come the Internet marketer who suckers the small business into setting up a website that doesn't work.  That doesn't produce new customers and create repeat customers.  I've been that small business owner!  I've been suckered!  It's been decades since it last happened but it still burns me to see it happening today.  That's why I created True Bearing.

True Bearing's purpose is to produce results that give you a good return on your marketing investment. I'm so committed to that purpose that I  guarantee you will like the results.  That's the way it should be.

Bob Barrie
Owner & Head Marketing Alchemist